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Guidance for structuring marketing team operations, prioritization, planning cadences, and execution workflows — trigger when a user needs help with how to run marketing work, not just what marketing work to do.

Orientação para construir e escalar funções de operações de receita, incluindo instrumentação de funil, modelos de pontuação, alinhamento de vendas e marketing, estrutura da equipe de operações e frameworks de medição.

Guides Claude to help marketers plan, conduct, and apply customer research—including interviews, sales call analysis, win/loss programs, social listening, and secondary research—to inform messaging, positioning, ICP definition, and campaign strategy.

Guidance for designing, building, and evolving B2B marketing team structures — covers org design principles, role definitions, reporting relationships, team size, and hiring philosophy. Trigger when a user is restructuring a marketing org, making a key hire, deciding where a function should report, or evaluating team composition.

Guides Claude to help B2B marketers understand, map, and respond to how modern B2B buyers actually make decisions — covering buying committees, awareness stages, status quo inertia, emotional dynamics, and sales cycle length

Guides Claude to help marketers optimize every section of a LinkedIn profile as a conversion-focused landing page for B2B customer acquisition

Guidance for selecting, structuring, and managing relationships with marketing agencies, freelancers, and external vendors — trigger when a user is evaluating, hiring, briefing, or managing an external marketing partner.

Guidance for planning and executing ABM field events—including dinners, lunches, activations, and suite sponsorships—to build pipeline and deepen relationships with target accounts

Guidance for aligning sales and marketing teams structurally, operationally, and culturally to drive shared revenue outcomes — trigger when addressing org design, cross-functional friction, shared metrics, or GTM planning.

Guidance for marketing leaders navigating the CMO role—defining scope, managing career transitions, onboarding into new positions, and avoiding common failure modes. Trigger when a user asks about CMO responsibilities, career advancement, new role onboarding, or marketing leadership development.

Guides marketers through measuring true marketing impact—covering incrementality testing, attribution model selection, geo-lift experiments, and how to avoid common measurement traps. Trigger when a user asks how to prove marketing ROI, measure a specific channel, set up attribution infrastructure, or resolve marketing-sales credit disputes.

Orientação para medir o reconhecimento da marca, justificar o investimento em marca e conectar as atividades de marca aos resultados de negócios em contextos de marketing B2B.