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Guidance for building and scaling customer advocacy programs, including case studies, reviews, referrals, community, and KOL activation — trigger when a marketer needs to generate social proof, mobilize happy customers, or build a formal advocacy function.

Orienta Claude a aconselhar profissionais de marketing sobre como selecionar, priorizar e implementar recursos visuais em páginas de produtos e de destino para apoiar a mensagem e impulsionar a conversão.

Guidance for building, placing, gating, and measuring interactive product demos across the B2B buyer journey — trigger when a user asks about demo strategy, demo tools, demo gating, demo placement, or demo-led content.

Guides marketers through executing B2B social media content strategy across LinkedIn, Instagram, Twitter/X, and video — covering content mix, posting cadence, format selection, platform-specific tactics, and audience growth. Trigger when a user needs help creating, planning, or optimizing social content for B2B audiences.

Orientação para planejar, produzir, distribuir e otimizar conteúdo de vídeo em contextos de marketing B2B, incluindo seleção de formato, fluxos de trabalho de produção, ferramentas de IA, estratégia de plataforma e medição.

Guides Claude in helping marketers design and execute standout trade show and sponsored event booth experiences, from pre-event outreach to on-site activation.

Guidance for re-engaging dormant leads and churned customers; trigger when a user needs to rebuild relationships with lapsed prospects or lost accounts before pitching product or features.

Guidance for marketing leaders on adopting AI tools, enabling teams, structuring workflows, and navigating the human-vs-AI creative tradeoff in B2B marketing contexts

Orientação para construir e executar estratégias de marketing lideradas por fundadores, incluindo conteúdo para LinkedIn, desenvolvimento de marca pessoal, liderança de pensamento executiva e fluxos de trabalho de produção de conteúdo. Ativa quando um usuário pergunta sobre conteúdo de fundador ou executivo, estratégia de LinkedIn, construção de marca pessoal ou programas de liderança de pensamento.

Guidance on executing direct mail campaigns, personalized gifting, and physical outreach programs in B2B marketing contexts — trigger when a user is planning, optimizing, or troubleshooting any physical outreach tactic.

Guidance for marketing leaders on managing relationships with CEOs, boards, CFOs, CROs, and cross-functional executives—covering communication, budget defense, alignment, and influence. Trigger when a user needs help navigating executive relationships, presenting to leadership, securing buy-in, or managing up.

Guidance for B2B marketing leaders on how to hire, structure, onboard, and retain marketing teams — covering role sequencing, interview techniques, candidate evaluation, and org design. Trigger when a user is making a hiring decision, building a team from scratch, evaluating candidates, or diagnosing team performance issues.