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Guides marketers through building, structuring, and measuring B2B demand generation strategy—covering funnel architecture, budget allocation, channel selection, pipeline metrics, attribution, and organizational design. Trigger when a user asks about demand gen planning, marketing measurement, pipeline goals, budget splits, or go-to-market strategy.

Guidance for building and scaling creator-led content programs, including how to recruit creators, structure partnerships, reduce production friction, and amplify creator content — triggered when a marketer is designing or operating a creator/UGC program.

Guides Claude to help B2B marketers build, maintain, and activate segmented email lists — covering exclusion logic, engagement monitoring, personalization, and list hygiene. Trigger when a user asks about segmenting email audiences, managing list health, or improving email relevance.

Guidance for B2B marketers on communicating marketing's work, value, and strategy internally—covering cadence, format, audience targeting, and cross-functional alignment

Guides Claude to help B2B marketers develop, test, and refine messaging and copy—from foundational positioning and flagship messages to homepage copy, outbound messaging, and channel-specific execution—using practices sourced exclusively from Exit Five podcast guests.

Guidance for B2B marketers on developing, producing, testing, and iterating on creative assets across paid, organic, video, and brand channels—trigger when working on ad creative, campaign ideation, brand differentiation, video content, or creative team workflows.

Helps marketers drive GTM alignment across sales, product, leadership, and customer success — covering ICP alignment, positioning change, messaging, pricing, and GTM operating systems

Orientação para líderes de marketing B2B sobre como dar e receber feedback, gerenciar estilos de comunicação, reduzir atritos no local de trabalho e construir confiança entre equipes e partes interessadas.

Guia profissionais de marketing B2B em decisões de estratégia de mídia social, seleção de canais, operações de conteúdo, cadência de postagem, medição e melhores práticas específicas de plataforma. Aciona quando um usuário pergunta sobre planejamento de mídia social, fluxos de trabalho de criação de conteúdo, priorização de canais, compensações entre orgânico e pago, ou táticas específicas de plataforma.

Orientação para planejar, estruturar e executar lançamentos de produtos B2B — desde cadência e alinhamento multifuncional até mensagens, distribuição e iteração pós-lançamento. Aciona quando um usuário está preparando um lançamento de produto, definindo um calendário de lançamento ou construindo um processo de go-to-market para lançamentos de produtos.

Guidance on structuring and executing lifecycle marketing programs, including ownership models, revenue accountability, and expansion/upsell strategy — trigger when a user is building, auditing, or optimizing a lifecycle marketing function.

Guidance for B2B marketers building or transitioning to enterprise go-to-market motions, including how to leverage existing adoption, build credibility, and set realistic timelines.