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Guidance for setting up and enforcing community standards, managing membership quality, and maintaining a healthy member experience in B2B communities

Guides marketers and people managers through building and running effective employee recognition programs; trigger when asked about employee appreciation, retention, morale, or internal culture initiatives.

Orientação para executar marketing B2B personalizado em outbound, website, eventos e brindes — desde táticas de nível de segmento até abordagens impulsionadas por IA em nível individual. Aciona quando um usuário está planejando ou melhorando uma estratégia de personalização, construindo campanhas de prospecção ou avaliando táticas de ABM.

Guidance for building and executing B2B partner marketing programs, including co-marketing, influencer partnerships, channel programs, and nearbound strategy. Trigger when a user asks about partner marketing, co-marketing, channel programs, agency partnerships, influencer strategy, or partnership structure.

Guia profissionais de marketing no planejamento e execução de um rebranding de empresa B2B, desde a obtenção da aprovação do CEO e definição de cronogramas até a gestão da adoção pós-lançamento, sendo acionado quando um usuário está explorando, propondo ou executando uma iniciativa de rebranding.

Orienta profissionais de marketing na seleção, rastreamento e comunicação de métricas, abordando estruturas de responsabilidade, atribuição, tempo de medição e relatórios para stakeholders. Ativa-se quando o usuário precisa de ajuda para escolher o que medir, justificar gastos ou estruturar relatórios de desempenho.

Helps marketers build, organize, and activate competitive intelligence—covering research methods, positioning frameworks, sales enablement formats, and automated monitoring workflows. Trigger when a user needs to understand their competitive landscape, develop competitive positioning, enable sales against competitors, or set up ongoing competitive monitoring.

Guides Claude to help B2B marketers develop, articulate, and execute competitive positioning strategy—covering ownable ideas, brand differentiation, ICP definition, messaging frameworks, and narrative development. Trigger when users ask about positioning, differentiation, competitive strategy, messaging, brand building, or how to stand out in crowded markets.

Guidance for B2B email marketing strategy, newsletter production, nurture sequences, deliverability, segmentation, and email copywriting — trigger when a user asks about email campaigns, newsletters, nurture flows, subject lines, send frequency, list management, or email performance measurement.

Guidance for designing onboarding email sequences, community onboarding, internal team onboarding, and customer success practices that drive activation, retention, and time-to-value; trigger when a user is building or improving any onboarding flow or customer success motion.

Orienta profissionais de marketing sobre como definir, medir e relatar métricas de funil, pipeline e receita em contextos B2B, abordando a propriedade das métricas, seu cálculo, relatórios para executivos e alinhamento com vendas e finanças.

Helps marketers generate, source, and validate B2B content ideas using customer signals, internal data, social listening, and AI tools — trigger when planning content calendars, brainstorming campaigns, or identifying audience pain points