guia-matthieu

Run a structured 5-pass finishing audit on any website before launch — scoring visual polish, technical foundation, UX completeness, content quality, and cross-device readiness on 100 points. Use when: **Pre-launch** - Final validation before going live; **Post-redesign** - Verify nothing broke during the overhaul; **Client handoff** - Structured proof that the site is ready; **Quarterly review**

Make your messages unforgettable using the Heath brothers' SUCCESs framework Use when: **Crafting a core message** for a product, campaign, or company that needs to stick; **Presenting complex ideas** to audiences who may forget 90% of what you say; **Writing headlines, taglines, or slogans** that people remember and repeat; **Training or educating** when retention matters more than coverage; **Pi

Coordinate crisis response through structured playbooks, communication templates, and team orchestration

Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized. Use when: Writing landing pages from scratch; Improving existing underperforming pages; Creating templates for repeatable page types; Structuring lead gen, sales, or product pages; Reviewing pages for conversion optimization

Build high-converting sales funnels using Russell Brunson's proven framework Use when: **Launching an online product** and need a complete funnel strategy; **Converting cold traffic** into paying customers systematically; **Increasing customer lifetime value** through value ladder design; **Writing sales pages, webinars, or email sequences** with proven scripts; **Reverse-engineering competitor fu

Build durable competitive advantage using Hamilton Helmer's \"7 Powers\" framework—the complete, mutually exclusive enumeration of all possible sources of sustainable business moats. Use when: **Evaluate your competitive position** and identify if you have true Power; **Choose strategic direction** for building durable advantage; **Analyze competitors** to understand their moats and vulnerabilitie

Transcribe audio and video files to text using OpenAI Whisper. Use when: converting podcasts to blog posts; creating video subtitles; extracting quotes from interviews; repurposing video content to text; building searchable audio archives

Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable advantage. Use when: **Evaluate an industry** before entering or investing; **Understand competitive dynamics** in your market; **Identify strategic opportunities** based on industry structure; **Assess threat

Discover where your audience actually pays attention online using Rand Fishkin's behavioral intelligence methodology—beyond demographics to actionable media affinity data. Use when: **Find where to reach your audience** beyond Google and Facebook ads; **Discover podcasts, YouTube channels, and publications** your audience follows; **Identify influencers and accounts** with real audience overlap; *

Build products customers actually want. Apply Marty Cagan's Silicon Valley-tested framework to discover solutions that are valuable, usable, feasible, and viable. Use when: **New product development** when validating what to build; **Feature prioritization** to ensure you're solving real problems; **Pivot decisions** when current direction isn't working; **Team alignment** on what problems to solv

Create a compelling startup pitch deck that follows the structure proven to raise billions from top investors. Master the YC and Sequoia formats that get founders funded. Use when: **Fundraising** to create investor pitch decks; **YC application** to structure your narrative; **Demo Day prep** to craft your 2-minute pitch; **Angel investors** to communicate your opportunity; **Partnership pitches*

Capture professional-quality remote interviews using double-ender technique and dedicated recording platforms for podcasts, media, and content production. Use when: Setting up remote podcast interviews with guests; Recording media interviews across distances; Creating customer interview content; Producing expert interviews for thought leadership; Conducting research interviews with high audio qual