guia-matthieu

Create marketing visualizations from data. Use when: creating charts for reports; visualizing campaign performance; generating dashboards; presenting data insights; exporting charts for presentations

Explain sales commission calculations, resolve discrepancies, and model compensation scenarios for quota planning

172 expert marketing skills for AI agents — ClawFu MCP Server

Automate QBR preparation with account summaries, success metrics, challenges, and strategic recommendations

Generate XML sitemaps for SEO. Use when: creating sitemap for new site; updating sitemap after changes; generating sitemap from URLs list; validating existing sitemap

Create and maintain MEDDIC/MEDDPICC deal scorecards for pipeline hygiene, forecast accuracy, and deal coaching

Identify upsell and cross-sell opportunities through usage patterns, growth signals, and account behavior analysis

Master Donald Miller's 7-part StoryBrand framework from \"Building a StoryBrand\" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners

Identify early warning signals of potential PR crises through pattern recognition, escalation triggers, and risk assessment

Build and apply lead scoring models combining firmographic fit, behavioral signals, and intent data for sales prioritization

Master the consultative sales methodology trusted by enterprise sales teams worldwide. Use Neil Rackham's research-backed question sequence to uncover needs and close complex deals. Use when: **Complex B2B sales** with long sales cycles; **High-value deals** requiring multiple stakeholders; **Solution selling** where discovery is critical; **Enterprise sales** with sophisticated buyers; **Consulta

Design products around price using Madhavan Ramanujam's \"Monetizing Innovation\" methodology—determine willingness to pay before you build, not after. Use when: **Set pricing for a new product** before or during development; **Validate willingness to pay** before investing in features; **Structure pricing tiers** (Good-Better-Best) for different segments; **Choose the right monetization model** (