guia-matthieu

Master Ira Glass's narrative storytelling methodology from This American Life to create podcasts that captivate listeners through the power of story. Use when: Creating a branded podcast or audio content series; Structuring episodes for maximum listener engagement; Transforming raw interviews into compelling narratives; Building thought leadership through audio storytelling; Planning podcast conte

Master David Ogilvy's timeless advertising principles from \"Confessions of an Advertising Man\" (1963). The Father of Advertising's rules for copy that sells. Use when: Writing advertising copy (print, digital, video); Crafting headlines that stop the scroll; Creating long-form sales copy; Reviewing and improving existing marketing copy; Building brand campaigns that sell AND build equity

Configurez correctement vos zones DNS pour l'email deliverability (SPF, DKIM, DMARC), la sécurité (DNSSEC, CAA), et l'automatisation (OVH API, Cloudflare, Terraform), basé sur les best practices 2024-2025. Use when: **Configurer l'authentification email** - SPF, DKIM, DMARC pour éviter le spam folder; **Sécuriser un domaine** - DNSSEC, CAA records, protection contre le spoofing; **Automatiser la g

Audit and improve CRM data quality by identifying missing fields, inconsistent values, duplicate records, and stale data

Think beyond immediate consequences to understand the chain reactions of decisions. Master Howard Marks' investment framework for seeing what others miss. Use when: **Strategic decisions** where long-term consequences matter; **Policy/rule changes** that will trigger behavioral responses; **Competitive moves** to anticipate market reactions; **Product decisions** where user behavior may shift; **I

25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation. Use when: Writing headlines for landing pages, ads, or articles; Creating email subject lines that get opens; Crafting social media hooks; A/B testing headline variations; Overcoming headline writer's block

Master the essential audio post-production techniques—normalization, compression, EQ, and noise reduction—using the correct processing order to achieve professional-quality audio. Use when: Editing podcast episodes or video soundtracks; Cleaning up recorded voiceovers; Improving audio quality for marketing content; Preparing audio files for distribution; Troubleshooting common audio issues

Use when testing skills, commands, or agents for quality. Use after creating new skills, before deploying agents, or when debugging inconsistent agent behavior. Triggers on "evaluate", "test quality", "is this skill working", or QA of AI workflows.

Create functional and emotionally resonant audio for digital products using Audio UX methodology—from notification sounds to complete sonic systems. Use when: Designing notification sounds for an app; Creating a complete audio system for a digital product; Adding audio feedback to UI interactions; Building accessible audio cues; Defining audio guidelines for product teams

Handle common employee questions and requests through structured FAQ systems, escalation paths, and self-service resources

Analyze marketing and sales touchpoints to attribute revenue credit using multi-touch models and channel contribution analysis

Know the metrics that matter at each stage and what investors actually look for. Master the A16Z and YC frameworks for measuring startup progress. Use when: **Fundraising prep** to know which metrics to highlight; **Board meetings** to report on the right KPIs; **Strategic planning** to set goals that matter; **Product decisions** to understand what to optimize; **Diagnosing problems** to find wha