alexe-ev

Identify and optimize conversion bottlenecks and reinforce compounding growth loops. Use this skill when a team needs to improve conversion rates in a flow or strengthen a growth loop.

Design a retention playbook with interventions for at-risk accounts, expansion opportunities, and churn prevention tactics. Use this skill when a CS team needs structured plays for proactively improving retention.

Craft a clear, specific value proposition for a product or feature that communicates the benefit to the target user. Use this skill when messaging lacks a sharp value proposition or when a new feature needs one before launch.

Design and operate a Voice of Customer program that surfaces systematic insights from customers. Use this skill when a team needs a structured system for collecting and acting on customer feedback.

Apply the Jobs-to-be-Done framework to understand what job users are hiring a product to do and why. Use this skill when a team needs to understand user motivation at a level deeper than features or demographics.

Structure and synthesize usability testing sessions and feedback loops. Use this skill when a team needs to evaluate a design or flow by observing real users attempting to use it.

Analyze unit economics including CAC, LTV, payback period, and gross margin to assess product and business health. Use this skill when a team needs to understand the economic health of their product or business model.

Design workflows that appropriately balance AI automation with human oversight and intervention. Use this skill when a team is building an AI feature and needs to decide when and how humans stay in the loop.

Analyze churn patterns, identify root causes, and design retention intervention strategies. Use this skill when a team needs to understand why customers are leaving and how to stop it.

Define the primary metric, secondary metrics, guardrails, and success criteria for a product experiment. Use this skill when the user has a hypothesis or planned test but has not yet defined how success should be measured.

Design a metric alerting system with thresholds, alert logic, and escalation paths so teams can detect performance issues before they become serious. Use this skill when a product needs proactive monitoring rather than reactive discovery.

Build a launch plan including readiness criteria, timeline, channels, and stakeholder coordination. Use this skill when a team is preparing to launch a product, feature, or major update.